All Other Stories

The Story of the Name & Logo

Bleating Heart® logo

Folks often ask: how did you come up with the name Bleating Heart®? Well....cows moo, goats and sheep bleat. From the Merriam-Webster dictionary:

bleat : to make the natural cry of a sheep or goat

It is a pun, a play on the term "bleeding heart" which is defined as "a person who shows extravagant sympathy especially for an object of alleged persecution." We certainly have extravagant sympathy for American food artisans, but mainly we just thought this name was funny. After all, our motto is making seriously good cheese without taking ourselves too seriously. All of our cheese names are conceived with that same spirit. Our basic rule is that if a name isn't sort of funny, we're not using it.

From the start, we chose to break from convention and not use our own given names, or the names of places within our region to identify our cheeses. This does not diminish the quality of our cheese, or the profound respect we have for the dairy farmers who work so diligently every day to produce the milk that goes into our cheeses, nor does it mean we don't take immense pride in our region. We just decided to take a non-traditional, more humorous approach. It's actually no different than how most craft brewers name their beers (and we are BIG fans of craft beer).